MIAMI, FL – (April 13, 2012) – The All Inclusive Collection - the brand that is shifting the sands of the all inclusive resort experience – proudly announces the re-flagging of Cancun Palace and Vallarta Palace resorts to Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta. The Hard Rock flag will be raised at both Cancun Palace and Vallarta Palace on August 1, 2012, marking the official re-branding of the two properties and the arrival of Mexico’s first Hard Rock Hotels. Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta will blend luxurious style and substance with Hard Rock’s spirit of rock n’ roll. These ultimate all inclusive hotels will join Hard Rock Hotel & Casino Punta Cana in the Dominican Republic as the only all inclusive Hard Rock Hotels in the world. Additionally, the All Inclusive Collection will debut one more all inclusive Hard Rock Hotel when its Aventura Palace is re-branded to Hard Rock Hotel Riviera Maya in early 2013. Exclusively marketed by the All Inclusive Collection, the four properties are owned and operated by an affiliate of the company by means of licensing agreements from Hard Rock International. "We are so proud to present Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta as Mexico’s first Hard Rock Hotels,” said Rafael Chapur, Chief Operating Officer of the All Inclusive Collection. “These two properties join the Hard Rock Hotel & Casino Punta Cana in creating a unique all inclusive experience that will continue to exceed guest expectations within every facet of the resort experience."Each Hard Rock Hotel Mexico location is a beachfront property that features unmatched, all-inclusive luxury accommodations including in-room double Jacuzzis, fine dining, top-shelf drinks, 24-hour room service, live entertainment and more. Both Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta will offer Hard Rock’s signature Rock Star Suites and will showcase an extensive collection of authentic memorabilia from international and local music artists, while incorporating diverse music genres throughout. Both will also include the renowned Rock Spa® and the groundbreaking Sound of Your Stay®program, designed to provide guests with a unique and all-encompassing music experience during their stay. Additionally, in keeping with the Hard Rock tradition, each property will host an ongoing schedule of live concerts, celebrity-driven events and other exciting on-site activities.“Partnering with the All Inclusive Collection has been such a rewarding experience, allowing us to bring the unique and differentiating Hard Rock style to both of these great properties,” stated Hard Rock International Executive Vice President, Hotels & Casinos Michael Shindler. “We are extremely excited to finally present Hard Rock Hotel Cancun and Hard Rock Hotel Vallarta, as Mexico’s first Hard Rock Hotels.”Ideally located in the heart of the famous Cancun Hotel Zone, the all inclusive Hard Rock Hotel Cancun offer guests 601 rooms, all featuring private balconies and water views, five restaurants including a new Brazilian steakhouse, five bars and lounges, a spa with outdoor palapa-style massage areas, an expansive poolscape and meeting facilities including a 16,408-sq.-ft. convention center.Hard Rock Hotel Vallarta, located on the beautiful beaches of Bahia de Banderas, near Puerto Vallarta in the heart of Riviera Nayarit, boasts 348 guestrooms, four restaurants, four bars, the decadent Rock Spa™, two swimming pools, and 6,300 square feet of meeting facilities. The perfect mix of adventure, relaxation and rejuvenation for guests of all ages,Hard Rock Hotel Vallarta also offers unmatched entertainment and cultural experiences with live concerts, exhilarating events and a variety of excursions including the Sea Life Park, sunset cruises and more. For additional information on the All Inclusive Collection’s new, all inclusive Hard Rock Hotels in Mexico and the Dominican Republic, please visit www.hrhallinclusive.com or call 1-888-767-5002.About All Inclusive CollectionThe All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all inclusive Hard Rock Hotel) and three Mexico properties currently operating as Cancun Palace (soon to be re-flagged Aug. 1, 2012, as Hard Rock Hotel Cancun), Vallarta Palace (soon to be re-flagged Aug. 1, 2012, as Hard Rock Hotel Vallarta) and Aventura Cove Palace and Aventura Spa Palace (soon to be re-branded Hard Rock Hotel Riviera Maya early 2013). These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and plans to expand its portfolio in Mexico and the Caribbean with new luxury properties that will continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com. About Hard Rock International With a total of 173 venues in 53 countries, including 138 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced including Panama Megapolis, scheduled to open in 2012; Cancun and Vallarta scheduled to open in 2012; and Riviera Maya, Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com or www.facebook.com/hardrock.