HARD ROCK INTERNATIONAL TO ROCK THE ALPS WITH HARD ROCK HOTEL DAVOS

Switzerland Ski Resort Slated to Open December 2017

With presence in more than 70 countries across the globe, Hard Rock International is expanding its hotel portfolio to the Swiss Alps, announcing plans to open Hard Rock Hotel Davos. Working in collaboration with International
Hospitality Service AG (“IHS”), the owner of Spenglers Hotel and Holsboer Residences in Davos, Hard
Rock will electrify the region in December 2017. VIYM, a private equity firm with extensive expertise in
the hospitality industry, consulted IHS on the deal.

Transforming the 130-year-old building, which houses the recently renovated Spenglers Hotel
Davos with a new spa and soft design touches, Hard Rock Hotel Davos will give tribute to the
building’s rich history of honoring Dr. Alexander Spengler and Willem Jan Holsboer – both pioneers in
their respective fields. As Davos became famous for the medical benefits its high altitude climate
provided, Dr. Spengler was the first person to open a people’s sanatorium, while Holsboer developed
the plans for the railway line to Davos. Recently renovated last year, the historic luxury boutique hotel
will further continue its modern conversion by evolving into a music-inspired city escape with priceless
memorabilia adorning the walls of the property, curated by a team of design experts to fit the local
music scene while reflecting the region’s art, style and culture.

“As Hard Rock continues to grow globally, the brand targets expansion in influential cities and
resort destinations around the world, especially in Europe,” states Dale Hipsh, senior vice president of
hotels for Hard Rock International. “Famed for its pristine climate, cultural offerings and vibrant
entertainment scene, Davos is a distinguished destination that draws in tourists from all over. We feel
Davos aligns perfectly with the brand and are thrilled to bring the Hard Rock Hotels experience to the
region.”

Located in the highest city within Europe, which hosts the World Economic Forum, the upcoming
Hard Rock Hotel Davos is conveniently situated in the heart of the town, providing easy access to
popular attractions. The property is positioned close to the train station, which is easily accessible from
Zurich, and also provides guests convenient access to nearby boutiques and dining options. The hotel
is also walking distance from ski lifts and museums, as well as the city’s convention center, golf
course, renowned Vaillant Arena, home to the professional Swiss ice hockey club, Hockey Club
Davos, and where the Spengler Cup is played every year.

“We are very pleased to welcome the Hard Rock Hotel team in Davos,” says Alessandro Lardi,
president of the Board of Directors of international Hospitality Service AG. “We launched our hotel and
residence complex in 2016 and since then have been looking for a strong renowned brand for our
properties. The high caliber of the Hard Rock International brand ensures that both Spenglers Hotel
and Holsboer Residences – soon to run under the Hard Rock brand – will benefit from the professional
expertise and unique music solutions that Hard Rock International offers, combined with style and the
region’s culture.”

Additionally, Andrey Yakunin, co-founder of VIYM, financial and hospitality consult on the deal,
adds, “As a hospitality investor with a long-standing track record, I believe Davos provides unique
opportunities for both hoteliers and tourists, as it has a lot to offer to its business and leisure guests in
any given season. Therefore, on behalf of our investors in this hospitality asset, I trust this franchise
will allow both IHS and Hard Rock International to build a successful and profitable resort, attractive to
new guests, including those already loyal to the Hard Rock brand.”

Catering to both business and leisure travelers, Hard Rock Hotel Davos will feature 111 lavishly
redesigned rooms, including 31 serviced one to three bedroom apartments. In addition to three
conference rooms for dynamic meeting space, an on-site, historic chapel will also be available for
booking, containing a modern sound system, natural acoustics, fully functioning organ and adaptable
lighting, ideal for banquets, weddings, private concerts and events. For those looking to hit the slopes,
the hotel will also offer guests a ski room where they can store equipment and gear.

Delectable food and beverage options will be available on-site, such as an existing three-meal
restaurant, a local hot spot complete with a picturesque terrace located on the first floor. The
restaurant will also provide a high-end lobby bar and sophisticated private bar, perfect for private
dining and tastings. The hotel will also offer an exclusive rooftop bar, providing the only spot for
breathtaking 360-degree views of the mountains and city.

In true Hard Rock style, the hotel will entice guests with an array of signature brand offerings and
amenities, including The Sound of Your Stay® music amenity program, allowing guests to set the
mood with complimentary vinyl players and records or rock out on a Fender guitar during an in-room
jam session, complete with an amp and head phones. Additionally, the property will boast a wellness
center, including a Body Rock® workout facility and a Rock Spa®, complete with the music-infused
Rhythm & Motion spa menu, five treatment rooms and a yoga studio.

Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos
delivers products for the varied aspects of life – work, play and personal sanctuary. For more
information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit
www.hardrockhotels.com.

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