Orlando, Fla. – Hard Rock International – owner of one of the world’s most recognized and iconic brands – announces today it has entered into a long-term agreement with New Meadowlands Racetrack LLC. As part of this agreement, Hard Rock will make an equity investment in New Meadowlands Racetrack LLC, which extends to any projected future developments at the racetrack.
“Hard Rock International has a long standing relationship and strong fan base in the state of New Jersey and we will continue to strengthen our presence through this collaboration with New Meadowlands Racetrack LLC,” said Jim Allen, chairman of Hard Rock International. “Our company welcomes this opportunity and looks forward to leveraging our brand to potentially expand the region’s gaming offerings and sports betting through this alliance. We also believe this investment would sit comfortably alongside potential projects in the future, such as Atlantic City, in the event we establish a viable long-term entry plan for the market.”
“Hard Rock International is a perfect partner for New Meadowlands Racetrack,” said Jeff Gural, chairman of New Meadowlands Racetrack LLC. “We are certain the company, through its history, experience and expertise in gaming, hotels, restaurants, live events, entertainment and retail offerings, will bring added synergies and innovation to New Meadowlands Racetrack.”
Hard Rock International currently acts in a variety of capacities across the portfolio of casino properties with roles including property management, joint venture partner, licensor and franchise partner. The newest addition to the portfolio, a Hard Rock branded and managed property, is Hard Rock Northfield Park, which recently broke ground at the Northfield Park Racetrack in Northfield, Ohio.
For more information on Hard Rock International, please visit www.hardrock.com.
About Hard Rock International
With a total of 178 venues in 57 countries, including 140 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose, Ibiza, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com, www.hardrockhotels.com, www.facebook.com/hardrock.