Hard Rock International And Microcinema International Teamed Up to Create Ambient Visuals To Enhance Guest Experience

Orlando, Fla. – May 15, 2013 – Hard Rock International invites guests to share an unparalleled experience with Microcinema International’s creation of digital moving image art synchronized to the world’s favorite songs, from beloved classics to the hottest hits of today. Through the collaboration, televisions and digital signage are currently on display throughout Hard Rock Hotels, Casinos and Cafes, exhibiting compelling moving images harmonized with some of the most captivating tunes. Increasing the visual experience beyond music videos, Hard Rock fans are experiencing an artistic “new age” twist on some of the world’s most influential music from emotional ballads to electrifying jams.

“As a forerunner in the curation and distribution of moving image arts, Microcinema is the perfect partner for Hard Rock International,” said John Kirkpatrick, head of music and artist relations at Hard Rock International. “Microcinema’s ability to understand our customer base and aesthetic approach produced impressive results and we look forward to continually evolving the relationship between music and visual arts together.”

Since 1996, Microcinema International has worked with global artists to create captivating and authentic moving image art, which ignited a popular new trend. Hard Rock International recognized the potential to discover and display these “music video directors of the future” in its hotels and cafes around the world.

“Hard Rock International is an exciting venue for us to display our ambient visuals, especially as the importance of digital signage spreads across the globe,” Patrick Kwiakowski, CEO of Microcinema. “Hard Rock’s pioneering desire to generate a dynamic and changing environment via on-screen moving image art posed an opportunity to strengthen the brand while introducing an entirely new user experience.”

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels & Casinos cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International
With a total of 178 venues in 57 countries, including 140 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose, Ibiza, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com, www.hardrockhotels.com, www.facebook.com/hardrock.

About Hard Rock Rewards
Hard Rock International offers a unified guest affinity program developed to recognize and reward Hard Rock’s dedicated fans with exclusive privileges, when they stay and play at participating Cafes, Rock Shops, Hotels and Casinos worldwide. With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock-star. All new members have the chance to win one-of-a-kind experiences that rock, such as an all-expense paid trip to Hard Rock Hotel Orlando – to enjoy the Hotel California-inspired vibe and VIP access to Universal Studios theme park. For more information on Hard Rock Rewards, please visit www.hardrockrewards.com.

Media Inquiries?

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