HARD ROCK HOTELS & CASINOS UNVEILS THE ULTIMATE LOLLAPALOOZA WEEKEND AFTER PARTY SERIES AT HARD ROCK HOTEL CHICAGO

July 20, 2015 – Hard Rock Hotels & Casinos teams up with Culture Collide to present the “Chicago After Parties” – a series of music-infused post-event celebrations – at Hard Rock Hotel Chicago in conjunction with the city’s famed festival weekend. Sure to be the weekend’s hottest entertainment and lifestyle venue, the Culture Collide Chicago After Parties Series will roll out the red carpet on the nights of July 31, 2015 and August 1, 2015 at Hard Rock Hotel Chicago – the city’s most coveted music-inspired destination adjacently located to the festival grounds.

“The after parties at Hard Rock Hotel Chicago have always been the place to see and be seen during the festival weekend, and this year is certainly no exception,” says Matt Watts, director of music and marketing at Hard Rock Hotels & Casinos. “With our 10th and most exciting year yet, we’re looking forward to continue to build upon this annual party and provide music fans with a truly unique and intimate setting to see performances from an icon like Slick Rick; as well as one of the most exciting new bands this year, Bleachers.”

For the tenth year in a row, Hard Rock Hotel Chicago will play home to the most sought-after post-festival event over the weekend long celebration. Keeping music at the forefront, the two-day extravaganza will feature both throwback legends and indie powerhouses. The first night welcomes one of hip-hop’s earliest pioneers, the Grammy-nominated Slick Rick, recognized for brilliant lyricism, and hip-hop story telling, as seen in his 1989 smash hit single, “Children’s Story.” The weekend will close out with an ode to indie culture, with Saturday night featuring emotional melodies by Bleachers, the emerging indie favorite founded by Jack Antonoff of Grammy award-winning band fun.

“Much like Hard Rock, Culture Collide was founded on the belief that music connects us all and we look forward to curating an experience during Lollapalooza weekend that further showcases both our brand’s biggest passion – music,” says Alan Miller, founder of Culture Collide.”

Guests in attendance will enjoy delectable food and wine pairings, as well as creative creations by a fully sponsored open bar. Sponsors of the Culture Collide Chicago After Parties Series include media partners The A.V. Club, as well as Bandsintown, Fender, Shellback Caribbean Rum, E&J and Busy Beaver Button Co., which will be gifting partygoers with custom festival buttons.

Leading up the much anticipated night parties, Hard Rock Hotel Chicago will serve as a retreat where guests enjoy a Vinyl DJ Bar at the main lobby from 5-10 p.m. Presented by Blue Microphones, the Vinyl DJ Bar will provide fans with the ultimate listening experience as a DJ spinning vinyl takes requests and fills the hotel with music. Guests will also have the opportunity to sift through classic vinyl records and experience firsthand what their favorite tracks sound like through premium Blue Mo-Fi headphones, all the while diving into music’s treasured vinyl culture.

  • Attendees are encouraged to RSVP at culturecollide.com/Chicago
  • Interact via Twitter @hardrock and @hrhchicago using #thisishardrock
  • Media inquiries should be directed to hardrock-pr@zimmerman.com

Culture Collide Chicago After Parties Series:

Dates:            Friday, July 31 and Saturday, August 1

Hours:           10 p.m. – 2 a.m.

Address:        230 N. Michigan Ave

Friday, July 31 Lineup:

10 p.m. – 2 a.m.     Slick Rick Performance Plus Special Guests

Saturday, August 1 Lineup:

10 p.m. – 2 a.m.     Bleachers Performance Plus Special Guests

Media Inquiries?

For media information regarding Hard Rock Hotels & Casinos press events, press releases, public relations and media interviews contact:

Zimmerman Agency
Kerry Anne Watson
(850) 668-2222 x312