Orlando, FL, Nov. 10, 2014 – In his iconic song “IMAGINE,” John Lennon asked us all to picture a world free from hunger. In support of that mission, Yoko Ono Lennon joins Hard Rock International and WhyHunger for the seventh year of the IMAGINE THERE’S NO HUNGER campaign, which aims to turn John Lennon’s dream into our future. To date, IMAGINE has helped communities grow enough food to provide more than 9.7 million nutritious meals to children and supported programs that taught more than 27,600 community members techniques for sustained food production.
Guests and fans of Hard Rock Hotel & Casino are invited to let their wish be heard with the IMAGINE THERE’S NO HUNGER Wish Tree, available at locations worldwide; drawing inspiration from Yoko Ono’s original wish tree concept. Guests can make donations in the Rock Shop for a wish tag, then write wishes down and place it on the hotel’s Wish Tree. Funds raised through the purchase of each Wish Tag will go directly to support sustainable agriculture education and nutritional feeding programs around the world, through the partnership with WhyHunger and Imagine There’s No Hunger. Wish Tag donations can be any amount, including $2 to feed a child for a day, $5 to feed a child for a week, $10 to start a family or community garden and $20 to start a school garden program.
“As someone who has seen and experienced hunger personally, it’s so important for me to help get the message out that millions of people need our support,” said Yoko Ono Lennon. “Through IMAGINE, Hard Rock and WhyHunger are making great strides to bring us a future free from hunger where nutritious food is a human right.”
At the first of the year, wish tree tags will be collected and shipped to Reykjavik, Iceland for safekeeping, in connection with the IMAGINE PEACE TOWER, an outdoor work of art conceived by Yoko Ono. To this day, Mrs. Lennon has collected more than a million wishes that, along with the Imagine Peace Tower, stand as a symbol of her and John Lennon’s continuing campaign for world peace.
True to Hard Rock’s mottos, “Love All, Serve All” and “Take Time to be Kind,” philanthropy has been the soul of the brand since its founding in 1971. Hard Rock is committed to a wide variety of philanthropic causes and activities around the world. IMAGINE reaches children and families in 20 countries and has raised more than $6.4 million to help fight childhood hunger.
Fans worldwide are encouraged to share their IMAGINE experiences by posting messages, photos and videos via the official social media channels for the 2014 IMAGINE THERE’S NO HUNGER campaign: Facebook.com/HardRock or Twitter.com/HardRock, and hashtag #IMAGINENOHUNGER.
For more information, visit www.hardrock.com/IMAGINE
WhyHunger is a leader in building the movement to end hunger and poverty by connecting people to nutritious, affordable food and by supporting grassroots solutions that inspire self-reliance and community empowerment. Founded in 1975 by the late Harry Chapin & current Executive Director Bill Ayres, WhyHunger works to put an end to hunger suffered by 49 million Americans and nearly 805 million people worldwide. WhyHunger’s main programs include the National Hunger Hotline 1-866-3-HUNGRY, which refers individuals in need of emergency food assistance to soup kitchens, food banks, government nutrition programs & community organizations in their neighborhoods; the Grassroots Action Network, which provides information, networking opportunities, capacity building & access to over 8,000 anti-hunger & poverty community organizations across the United States and around the world; and Artists Against Hunger & Poverty which is supported by Bruce Springsteen, Michael McDonald, Chicago, Earth Wind & Fire, Joss Stone, Darryl McDaniels, Jackson Browne, O.A.R, and many others. For more information visit www.whyhunger.org.
About Hard Rock International
With a total of 192 venues in 60 countries, including 146 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Asuncion and Marseille. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Dallas-Fort Worth, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.