HARD ROCK HOTELS & CASINOS PARTNERS WITH MIXCLOUD TO LAUNCH GLOBAL DJ CONTEST

Orlando, Fla. – July 15, 2015 – Recognized for infusing hospitality with musical experiences, Hard Rock Hotels & Casinos presents the mix. Summer Throwdown DJ contest in partnership with Mixcloud – the worlds leading digital platform for DJs and radio presenters alike. From July 15, 2015 through August 15, 2015, emerging DJ’s and mix masters worldwide are invited to submit their best original mix for a chance to win the opportunity to DJ a live set at Hard Rock Hotel Ibiza.

The contest comes to life through the brand’s in-room music amenity program, The Sound of Your Stay®. The program’s latest component, mix., offers hotel guests the chance to be a part of the EDM movement, as they check out and practice mixing beats on professional DJ equipment, all in the comfort of their hotel room at no additional cost. Bringing the experience from hotel rooms to center stage, the mix. Summer Throwdown contest is open to all fans worldwide.

“DJ’s and producers, whether it be in the studio, club, or in the bedroom are the future of music and it’s inspiring to see how many of these artists are able to push new musical boundaries and create meaningful and inspiring art,” says Matt Watts, director of music and marketing for Hard Rock Hotels & Casinos. “I’m thrilled that Hard Rock has the opportunity to utilize a platform like Mixcloud to give these up-and-coming creators a platform to showcase their work and to give them the opportunity to DJ at a world-class venue like Hard Rock Hotel Ibiza, as well as get some new gear from our partners.”

“We’re proud to be partnering with Hard Rock – a global brand that supports creative originality and the evolution of music – to help run one of the world’s largest DJ contests,” said Nico Perez, Mixcloud co-founder and U.S. director. “Music is an experience and we are excited to bring one lucky winner the experience of a lifetime – a real money-can’t-buy prize.”

To enter the contest, interested artists are to upload a 15 to 30 minute long original track to Mixcloud’s platform, keeping in mind the official contest rules and instructions available at: https://www.mixcloud.com/competitions/Hard-Rock-Hotels-Mix-Summer-Throwdown-mixcloud-2015-competition/.

            All entries with more than 50 listens will be judged by an expert panel of artists, such as Morgan Kibby of Grammy nominated electronic band M83 and White Sea, and Rob Garza, the globally recognized DJ best known for his work as the founding member of Thievery Corporation. Judging will be based upon Mixcloud popularity (plays, reposts and favorites), as well as creativity and originality. The grand-prize winner will have the chance to DJ a live set at Hard Rock Hotel Ibiza. Second and third place contestants will receive prize packs from Native Instruments, Blue Mo-Fi, and Blue Microphones.

The three elements of The Sound of Your Stay® create an unparalleled, authentic experience, allowing guests to channel their inner rock star –whether setting the mood with one of three playlists, nailing power chords on a Fender guitar during a jam session or matching beats and remixing like a professional DJ. As the first of its kind, this groundbreaking amenity program sets the industry standard in interactive programming, designed to provide guests with an all-encompassing music experience in the comfort of their hotel room.

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock properties offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s portfolio of Hotels and Casinos are located in the world’s most enviable resort destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.

To book a vacation experience at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International

With a total of 200 venues in 64 countries, including 154 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

 

About Mixcloud

Mixcloud is the world’s leading platform for DJs and radio presenters, inspiring listeners and artists to create and discover new music and idea from a community of nearly a million curators. With a growing audience of over 13 million monthly listeners, the award-winning service is now available on the go through free mobile apps. For more information, visit mixcloud.com.

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