mix.® – a groundbreaking in-room DJ experience – launched Nov. 22 at Hard Rock Mix Up in the newly unveiled Hard Rock Hotel Palm Springs
Orlando, Fla. – Nov. 25, 2013 – Hard Rock International – with hotel locations from Bali to Cancun, San Diego to Singapore and Chicago to Macau – announces the brand-wide debut of mix., an in-room DJ experience and the latest component of Hard Rock’s global all-encompassing music amenity program, The Sound of Your Stay®, available now at all 17 Hotels & Casinos around the globe. Boldly recognized for its ability to provide inimitable and unforgettable encounters, Hard Rock Hotels & Casinos now offers guests the chance to be a part of the EDM movement and turn a hotel room into a mega club. While matching beats like a pro, Hard Rock fans enjoy multi-effects that skip and bend even the most familiar songs into new shapes with complementary high quality, professional equipment delivered in-room.
“Music is the soul of the Hard Rock brand and it is what sets Hard Rock Hotels apart as a travel destination and truly unbeatable experience,” stated Blake Smith, global director of music and marketing for Hard Rock Hotels & Casino. “As Hard Rock celebrates groundbreaking trends and the freedom of creative exploration, amenities like mix. are a testament to the brand’s passion for both innovation and ingenuity.”
“Hard Rock Mix Up” on Nov. 22, 2013, celebrated the official launch of mix. at the newly unveiled Hard Rock Hotel Palm Springs with special guests Tommy Lee & DJ Aero taking center stage. Hosted by two of the biggest names in the world of beats and bass, the event offered a behind-the-scenes look at Hard Rock’s newest property and the cutting-edge mix. amenity program, along with the opportunity to interact and receive mixing lessons from two DJ heavyweights.
To get on the ones and twos, guests simply call the front desk for in-room delivery of the latest Sound of Your Stay® program, mix. Guests may choose from one of several Traktor Kontrol Z1 Systems provided by Native Instruments – an industry leader in computer-based audio production and DJing assets – commonly used by world-champion DJ Shiftee. In addition, mix. includes use of an iPad to experience the next wave of mixing technology, as well as a pair of elite Nixon headphones and video lessons to assist guests who have yet to channel their inner DJ.
With the brand wide launch of mix., The Sound of Your Stay® offers Hard Rock fans three components: tracks., where guests receive an exclusive code to download a personal playlist, curated by music pros and celebs for the ultimate soundtrack to the hotel experience; picks., offering fans a menu of 20 Fender® guitars for an in-room jam session complete with amps and Nixon headphones; and mix., where music fanatics match beats and remix like a pro with the in-room delivery of a Traktor Kontrol Z1 mixer, an iPad loaded with digital mixing software and high-end headphones.
Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most enviable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek reprieve from traditional, predictable accommodations, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe.
For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.
About Hard Rock International
With a total of 171 venues in 54 countries, including 134 cafes, 18 hotels and 7 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Johannesburg, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Daytona Beach, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com, www.hardrockhotels.com, or www.facebook.com/hardrock.