HARD ROCK HOTELS & CASINOS AMP UP HARD ROCK REWARDS® LOYALTY PROGRAM TO OFFER GUESTS FREE NIGHT STAY

STAY FIVE NIGHTS, GET ONE FREE AT PARTICIPATING HARD ROCK HOTELS & CASINOS

Orlando, Fla. – January 13, 2015 – Hard Rock Hotels & Casinos, with locations from Cancun and Chicago to Orlando and Punta Cana, announces its first free night stay program through Hard Rock Rewards® – the brand’s exclusive guest loyalty program, free to join for all Hard Rock fans worldwide. Hard Rock Rewards® members receive a free, one-night return stay after any five qualifying nights from Jan. 5 – June 5, 2015.

“We’re excited to reward our frequent guests by offering them a free night stay, allowing them more time to experience the brand and our many offerings,” said Nora Swire, senior director of marketing, Hard Rock Hotels & Casinos. “Hard Rock Hotels & Casinos offer a variety of options to meet the needs of today’s traveler, whether for business or pleasure, and we look forward to showcasing our resorts, city hotels, casinos and all-inclusive properties to our fan base through the free night stay program.”

Once Hard Rock Rewards® members stay five qualifying nights between Jan. 5 – June 5, 2015, guests will be issued a free night stay certificate eligible for redemption from Feb.1 – Dec. 20, 2015 at participating Hard Rock Hotels & Casinos. In addition to the free night stay program, Hard Rock Rewards® members enjoy exclusive privileges, including special invitations for Casino Players Club, room upgrades at participating hotels, property specific VIP amenities and unlimited first available priority seating at participating cafes.

“Hard Rock Rewards® allows the global brand to connect with our loyal fan base and thank them for engaging with us, whether dining at a Cafe, purchasing brand merchandise at Rock Shops or staying at a Hard Rock Hotel,” said Kim Matlock, senior director of digital marketing and CRM of Hard Rock International. “The free night stay program is one more way to roll out the red carpet for our guests and continue enhancing the Hard Rock Hotels experience.”

Hard Rock fans worldwide will enjoy the free night program at the following participating Hard Rock Hotels & Casinos:
• Hard Rock Hotel & Casino Biloxi
• Hard Rock Hotel Cancun
• Hard Rock Hotel Chicago
• Seminole Hard Rock Hotel & Casino Hollywood
• Hard Rock Hotel Ibiza
• Hard Rock Hotel Orlando
• Hard Rock Hotel Palm Springs
• Hard Rock Hotel Panama
• Hard Rock Hotel & Casino Punta Cana
• Hard Rock Hotel Riviera Maya
• Seminole Hard Rock Hotel & Casino Tampa
• Hard Rock Hotel Vallarta

Hard Rock Rewards® is a unified guest affinity program developed to recognize and reward Hard Rockʼs dedicated fans with exclusive privileges when they stay and play at participating Cafes, Rock Shops, Hotels and Casinos worldwide. With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards® for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock-star.

Once enrolled, all participants gain access to exclusive program benefits, including monthly offers from participating Hard Rock Cafes, Rock Shops, Hotels and Casinos around the world, dedicated check-in lines, late check-outs and complimentary welcome amenities at participating Hotels – as well as a dedicated space on hardrockrewards.com to easily manage account details, track rewards and view Hard Rock locations visited on a personalized property map.
For more information on Hard Rock International or Hard Rock Rewards® and the free night stay program, please visit www.hardrock.com or hardrockrewards.com/freenight

About Hard Rock International

With a total of 197 venues in 62 countries, including 151 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Dallas-Fort Worth, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

Media Inquiries?

For media information regarding Hard Rock Hotels & Casinos press events, press releases, public relations and media interviews contact:

Zimmerman Agency
Kerry Anne Watson
(850) 668-2222 x312