HARD ROCK HOTELS BRINGS THE SOUND OF MUSIC BACK TO NEW YORK CITY’S ICONIC MUSIC ROW

Orlando, Fla. – June 6, 2016 – With presence in 69 countries, Hard Rock International, owner of
one of the world’s most recognized hospitality brands, proudly announces Hard Rock Hotel New York.
Slated to open late Spring 2019, the new-build, 445-room Hard Rock Hotel New York will soon rise on
48th street between 7th Ave. and Avenue of the Americas. The area, previously known as Music Row,
was once a musical mecca and one-stop-shop for rock legends, such as Jimi Hendrix, Eric Clapton and
the Stones, as well as aspiring artists. The upcoming Hard Rock Hotel New York will breathe new life into
Music Row and recapture the legacy of this historic location.

“We’re both proud and eager to showcase the Hard Rock Hotels experience in New York City, a
destination whose spirit and limitless energy aligns perfectly with our brand,” says Hamish Dodds, chief
executive officer at Hard Rock International. “With Hard Rock Hotel New York being an entirely new build
project, we are able to develop a hotel with customized amenities and programming that will deliver a one
of a kind music experience tailored for New York City.”

Bringing a reinvented, music-focused hotel experience to New York, the upcoming Hard Rock Hotel
will honor the City’s musical and cultural heritage with live music events and artist-inspired design
elements. With Hard Rock International’s standing as curators of the world’s largest and most priceless
music memorabilia collection, the hotel’s design will feature museum-like displays adorning the walls.
Memorabilia for the hotel will be carefully selected with a focus on contemporary artists who call New
York home, as well as iconic musicians and pivotal moments in history that have shaped the city’s
undisputed musical legacy.

“Times Square is synonymous with music and pop culture, from Broadway to the Brill Building, from
live clubs to instrument stores on 48th Street’s Music Row. Through many decades of change in Times
Square, this block has always been about music; a place where locals, visitors and musical celebrities
mixed as they shopped for the latest instruments and music hours before their live gig. In short, never
has a hotel been so perfectly situated; the imminent arrival of Hard Rock Hotel New York is music, not
only to our ears, but to the ears of music lovers around the world,” said Tim Hopkins, president of the
Times Square Alliance.

In addition to musical experiences at every turn, Hard Rock Hotel New York will feature a vibrant
welcoming lobby, complete with signature restaurant and lounge, as well as lobby bar. The upcoming
Hard Rock Hotel New York’s rooftop oasis will soon be a local hotspot, as guests soak up the sun or
dance the night away while enjoying unmatched views of Times Square’s bright lights and the bustling
atmosphere that surrounds the iconic Rockefeller Center. Programming for the hotel’s rooftop also calls
for day and evening activities, ranging from artist sessions and DJ sets, to events featuring some of the
most influential artists and celebrities. With no shortage of leisure and entertainment offerings, plans for
Hard Rock Hotel New York call for a stylish and upscale underground speakeasy. The swank tavern will
capture the essence of New York City’s music subculture and entice both locals and travelers.

Keeping in line with Hard Rock tradition, the Hotel will feature amenities and programs exclusive to
the brand, including an invigorating Rock Spa featuring the revolutionary Rhythm & Motion spa menu
offering modernized, music-infused Swedish massage practices and treatments. Guests will also enjoy
firsthand music experiences through the signature Sound of Your Stay® music amenity program,
allowing for Fender guitar and DJ-equipment rental delivered in-room for impromptu jam sessions.
Additionally, guests will enjoy access to the Body Rock workout facility and Rock Shop, where guests can
purchase the brand’s classic merchandise.

The upcoming Hard Rock Hotel New York is being developed in collaboration with the New York
based Extell Development Company.

“Hard Rock’s Hotel & Casino expansion strategy demands dynamic and knowledgeable developers,
such as Gary Barnett and the Extell group, and we look forward to seeing the project flourish with their
expertise,” says Marco Roca, executive vice president of global hotel development at Hard Rock
International. “The opening of Hard Rock Hotel New York, along with the completion of properties in
Berlin and Dubai, as well as soon to be announced projects in other major gateway cities, present a huge
milestone for the brand and further solidify its standing as a global hotel collection.”

Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels &
Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all –
music. Hard Rock’s current Hotel & Casino portfolio is located in the world’s most enviable resort
destinations, as well as urban gateway cities. Hard Rock Hotels cater to the evolving and distinctive
needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable
experiences, whether for business or leisure travel.

Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos delivers
products for the varied aspects of life – work, play and personal sanctuary. For more information or to
book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

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About Hard Rock International
With venues in 69 countries, including 164 cafes, 23 hotels and 11 casinos, Hard Rock International
(HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard
Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations
around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise,
Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for
all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including
London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages
hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and
Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The
Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las
Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Reykjavik
and Lyon. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, Los Cabos,
Tenerife, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International,
visit www.hardrock.com.

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