HARD ROCK HOTEL RIVIERA MAYA UNVEILS BRET MICHAELS ROCK STAR SUITE

MIAMI, Fla. – All Inclusive Collection – the brand that is shifting the sands of the all-inclusive resort experience – added its first ever artist branded Rock Star Suite to the collection on Sunday, Oct. 12, 2014 at Hard Rock Hotel Riviera Maya, the Bret Michaels Rock Star Suite. A testament to Hard Rock’s standing as a global institution of rock culture, the Rock Star Suite, which spans over 9,000 square feet, was inspired by the iconic Bret Michaels, who personally worked hand in hand with the Hard Rock Design Studio and Tandem Design Team and was heavily involved in the design of the opulent space, which is fun yet functional.

“We’re proud to announce the Bret Michael’s Rock Star Suite Unveiling event at Hard Rock Hotel Riviera Maya was a complete success,” said Frank Maduro, vice president of marketing for All Inclusive Collection. “When our team sat down and thought of whom we could possibly partner with for the design of this suite, only one name came to mind – Bret Michaels. Simply said, Michaels embodies the spirit of the Hard Rock brand. Not only is he a talented musician and entrepreneur, but is also a big believer in giving back to the others. ”

The music-filled event kicked off with an exclusive press conference held in the newly designed Rock Star Suite. Michaels personally greeted each member of the media and VIP guests and welcomed them into what he called his “home,” made sure they were comfortable and had a drink in hand. Michaels proceeded to lead a behind-the-scenes tour of his legendary memorabilia and beloved design aspects of the space. Then, in true Hard Rock fashion, Michaels officially inaugurated the Suite with a traditional Guitar Smash, which he took to a whole new level – autographing the guitar and placing it into a display case that will live in the Suite. Michael’s passion for the Hard Rock brand and his fans was evident as the Celebrity Apprentice winner made his way around the room, talking to each guest, taking photos, conversing about the thought-process behind the state-of-the-art design, along with the memorabilia – letting the group know his favorite piece in the Suite is his Hollywood Taxi motorcycle.

Following the press conference, Michaels played an unplugged, acoustic performance in the Heaven Lounge to celebrate the Suite’s iconic debut. The crowd was on their feet, singing along to some of Michaels’ classic tunes including, Every Rose Has Its Thorne, Nothing But A Good Time, Talk Dirty To Me, his crossover hit All I Ever Needed and covers of Sweet Home Alabama and Sublime’s ‘What I Got,’ both of which appeared on Michaels latest album Jammin’ with Friends.

Positioned as the hotel’s most lavish suite, the Rock Star Suite reflects design elements that speak to Michaels’ personal experiences. With a commitment to provide guests with authentic experiences that rock, pieces found throughout the suite are authentic and personal items that belonged to Michaels. Guests are greeted with a full-size glass cutout of Michaels commanding a cheering concert crowd and a large display case showcasing the rock star’s Hollywood Taxi motorcycle and Every Rose guitar. The 9,204 square-foot space also holds a fitness center, photo booth, private screening room, DJ booth and bar, raised dance floor, inspiration quotes, Camaro-converted billiard table, cowboy hat display and bandana-influenced ceiling décor to showcase the famed rocker’s individuality. Showcasing a contemporary look, the Rock Star Suite is infused with shades of gold, blue and purple paired with an eclectic and modern look as the layout flows from one room to another. The suite is topped off with a full terrace area where the parties continues throughout the day and into the night, complete with a kitchen and dining area, hot tub, fire pit and plenty of places to lounge in the Mexican sun.

Located just off the azure waters of the Caribbean Sea, Hard Rock Hotel Riviera Maya offers the ultimate vacation for guests of all ages with both the adults-only and family friendly resort experiences. With a combined 1,264 ultra-posh and lavishly appointed guestrooms boasting balcony, terrace views or new, expansive sky terrace options with picturesque views, hydro tubs in each room, world-class shopping, endless style and the largest celebrity-branded Rock Star Suite in the Hard Rock International collection designed by legendary singer Bret Michaels, Hard Rock Hotel Riviera Maya is nothing short of the ultimate crowd-pleaser. Complete with expansive outdoor pools and private beach, this all-inclusive escape offers nine world-class restaurants, eight bars and lounges, in addition to 88,915 square feet of state-of-the-art meeting and event space ideal for elegant banquets, themed parties, weddings, concerts and more. Hard Rock Hotel Riviera Maya offers several youth-friendly components including HIT Entertainment’s Little Big Club, Teens Lounge & Club, snorkeling and kayaking for an unparalleled adventure. In addition, the “resort within the resort,” adults-only section Heaven, includes the Hard Rock signature Rock Spa® with 75 treatment rooms, four restaurants and three sophisticated bars and lounges, including a premium service nightclub.  To book an all-inclusive vacation experience at Hard Rock Hotel Riviera Maya, visit www.hrhrivieramaya.com.

About All Inclusive Collection
The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all inclusive Hard Rock Hotel) and four Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya and Hard Rock Hotel Los Cabos (set to open in 2016). These five properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and has expanded its portfolio into Mexico and the Caribbean with new luxury properties that continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com.

About Hard Rock International
With a total of 190 venues in 58 countries, including 144 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Los Cabos, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Bret Michaels
Legendary singer/songwriter, Bret Michaels, has sold over 32 million records worldwide, is a reality TV superstar with some of the highest rated reality shows in history as well as a lifelong type 1 diabetic. An entrepreneur, Michaels has created the multi-million dollar selling Pets Rock Collection with PetSmart, launched his own line of custom guitars and created “Bret’s Blend, Diet Trop A Rocka” which is a number one selling beverage for Dr. Pepper/Snapple Group. He has two new shows in the works, (Surreal Estate & Rockin’ Renovations) and extensive experience in real estate and renovations. Michaels, personally and through his Life Rocks Foundation has helped raise millions of dollars for charity and makes donations to not only diabetes awareness and research but to such causes as childhood cancer, PetSmart Charities, Operation Homefront, Fealgood Foundation and more. His talent, business acumen and natural candor have solidified him as “a cultural touchdown” in the words of former Viacom CEO Judy McGrath and made him one of the most sought after performers, keeping him on the road for each of the last 10 years, for nearly 300 live performances, speaking engagements, charitable concerts and private engagements yearly. For more information: www.bretmichaels.com

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