HARD ROCK HOTEL RIVIERA MAYA PRESENTS ROCKIN’ SPRING BREAK CELEBRATION: HIGH NOON ADVENTURE

MIAMI, Fla. – All Inclusive Collection – the brand that is shifting the sands in all-inclusive resorts – is excited to announce Hard Rock Hotel Riviera Maya and Sony Music Nashville present the High Noon Adventure an unforgettable Spring Break vacation and concert experience on March 7-12, 2014 with music and entertainment by Platinum-selling country music artist, Jerrod Niemann and guest star performances from The Voice Season four finalists, The Swon Brothers and acclaimed Dee Jay Silver. As a part of the all-day, all-night, all-inclusive experience, and at no cost to hotel guests, music enthusiasts have the opportunity to kick back and live like a rock star at the newly rebranded Hard Rock Hotel Riviera Maya.

“We are looking forward to hosting Jerrod Niemann and his special guests at the Hard Rock Hotel Riviera Maya,” said Frank Maduro, vice president of marketing at All Inclusive Collection. “With

Hard Rock Hotel Riviera Maya’s recent debut into the All Inclusive Collection, this is the ideal way to kick off its exciting music program.”

The adventure brings songs to life and starts with a DJ pool party spinning top country tunes and remixes. This iconic weekend is complete with a Swonfire Beach BBQ and storyteller session with The Swon Brothers, an exclusive songwriting session and tequila tasting with the one and only Jerrod Neimann, a Voice-style singing competition, a lavish red carpet event and more. Adding to the excitement, throughout the week, Hard Rock Hotel Riviera Maya sets the stage for Jerrod Niemann to broadcast live and promote his brand new album, “High Noon,” releasing March 25, 2014. Closing out the High Noon Adventure at Hard Rock Hotel Riviera Maya, Jerrod Niemann will perform live on stage for a once-in-a-lifetime show. Guests will have the chance to bid on autographed memorabilia, exclusive fan experiences, an All Inclusive Collection Hard Rock Hotel vacation and Sony swag to support Little Kids Rock, a national non-profit organization that puts music back in underprivileged schools.

Located just off the azure waters of the Caribbean Sea, Hard Rock Hotel Riviera Maya offers the ultimate vacation for guests of all ages with both the adults-only and family friendly resort experiences. With a combined 1,264 ultra-posh and lavishly appointed guestrooms boasting balcony, terrace views or new, expansive sky terrace options with picturesque views, hydro tubs in each room, world-class shopping and endless style, Hard Rock Hotel Riviera Maya is nothing short of the ultimate crowd-pleaser. Complete with expansive outdoor pools and private beach, this all-inclusive escape offers nine world-class restaurants, eight bars and lounges, in addition to 88,915 square feet of state-of-the-art meeting and event space ideal for elegant banquets, themed parties, weddings, concerts and more. Hard Rock Hotel Riviera Maya offers several youth-friendly components including HIT Entertainment’s Little Big ClubTM, Teens Lounge & Club, snorkeling and kayaking for an unparalleled adventure. In addition, the “resort within the resort,” adults-only section Heaven, includes the Hard Rock signature Rock Spa® with 75 treatment rooms, four restaurants and three sophisticated bars and lounges, including a premium service nightclub.

For the complete set list visit highnoonadventure.com and a chance to score a five-night all-inclusive stay at the Hard Rock Hotel Rivera Maya and two VIP passes to High Noon Adventure. To book a vacation experience at Hard Rock Hotel Riviera Maya, visit www.hrhrivieramaya.com, call 888-680-7625, or contact your preferred travel professional.

All Inclusive Collection

The All Inclusive Collection spearheads sales and marketing efforts for premier, luxury resort properties throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana in the Dominican Republic (the world’s first all inclusive Hard Rock Hotel) and three Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Riviera Maya. These four properties are owned and operated by RCD Resorts under licensing agreements from Hard Rock International. RCD Resorts exclusively contracts the All Inclusive Collection for the sales and marketing of its all-inclusive Hard Rock Hotels. Led by Chief Operating Officer Rafael Chapur, the All Inclusive Collection offers a one-of-a-kind, “all day, all night, all-inclusive” vacation experience, and has expanded its portfolio into Mexico and the Caribbean with new luxury properties that continue to shift the sands of all-inclusive. For additional information, visit www.hrhallinclusive.com.

About Hard Rock International

With a total of 179 venues in 55 countries, including 139 cafes, 19 hotels and 9 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, Vienna, Anchorage and Siem Reap. New Hard Rock Hotel projects include Daytona Beach, Aruba, Abu Dhabi, Ibiza and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Sony Music Nashville:

Sony Music Nashville includes its three country label operations – Arista Nashville, Columbia Nashville and RCA Nashville – and Provident Music Group, one of the world’s leading Christian music companies. Sony Music Nashville is a division of Sony Music Entertainment.

Media Inquiries?

For media information regarding Hard Rock Hotels & Casinos press events, press releases, public relations and media interviews contact:

Zimmerman Agency
Kerry Anne Watson
(850) 668-2222 x312