Hard Rock Hotel & Casino New England Will Deliver Dynamic, Dramatic, and Positive Effect on Local and Regional Economy

West Springfield, Mass. – Hard Rock Hotel & Casino New England shares findings from a report released today by Pro Forma Advisors, LLC – a world-class expert in economic analysis and research for the hospitality and entertainment industries. The report details findings of an Economic Impact Study to officials from the Town of West Springfield as part of an ongoing review of a potential casino resort development in the community. It speaks to a number of economic benefits to West Springfield and the region, from job creation and payroll, to expenditures of goods and services and projected construction employment.

Highlights of the Economic Impact Study include:
(*direct, indirect and induced jobs)

  • Job creation* projected at 3,500 permanent jobs in Hampden County; 2,700+ construction jobs
  • Employee earnings more than $173 million in Hampden County
  • Total direct facility expenditures at $270 million annually
  • Average employee compensation at $50,000
  • Sales, hotel and income taxes will boost revenue to state and host community by nearly $12 million – beyond gaming and property tax benefits
  • Big benefit for local tourism economy

“The proposed project represents a major new investment that will have a ripple effect throughout the community, from job creation to business spending and the generation of taxes,” explains John Turner of Pro Forma, based in Los Angeles and a partner of the firm, who led the three-month study. “The Western Massachusetts market is very unique and has the benefit of population density and access to visitors from New York to Boston. The resort aspect of the Hard Rock development offers the type of attraction that will draw visitors from farther distances, encourage longer visitation and appeal to a strong demographic.”

“The report is good news for the economic future of West Springfield and all of Western Massachusetts,” explains Jim Allen, Chairman of Hard Rock International. “It confirms what we’ve known all along, our $800 million destination resort is built for the long-haul and will fuel a powerful economic benefit to this region. As a new neighbor and community partner, we’re excited to put the strength of our brand and global organization to work in this area.”

Hard Rock Hotel & Casino New England will be designed to create a destination resort casino property unique to the region with a focus on providing a world-class entertainment experience for its guests. The proposed project is planned to utilize a mix of non-gaming and gaming amenities, to include a first-class hotel; an approximately 100,000-square foot state-of-the-art casino with 100 table games and 2,500 slot machines; and a world-famous Hard Rock Cafe. The resort also is anticipated to incorporate a live music venue, a permanent music memorabilia exhibition, a facility with meeting space and a destination retail/dining galleria of approximately 100,000 square feet.

For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hrhcnewengland.com.

About Hard Rock International
With a total of 179 venues in 57 countries, including 141 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies’ two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida., as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include San Jose, Ibiza, Chennai, Istanbul and Tenerife. New Hard Rock Hotel projects include Daytona Beach, Palm Springs, Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com, www.hardrockhotels.com, www.facebook.com/hardrock.

Media Inquiries?

For media information regarding Hard Rock Hotels & Casinos press events, press releases, public relations and media interviews contact:

Zimmerman Agency
Kerry Anne Watson
(850) 668-2222 x312