HARD ROCK FIGHTS BREAST CANCER THROUGH PINKTOBER®

Hard Rock International Celebrates 15th Annual Breast Cancer Awareness and Fundraising Campaign

Orlando, Fl., September 4, 2014 – Hard Rock is uniting fans, musicians and survivors to bring awareness and funds to the cause with breast cancer awareness walks, pink fashion shows, high-energy concerts, PINK menu offerings, “PINK Sheets Rooms” and more. Starting in September and continuing throughout October, guests are invited to join the fight against breast cancer at Hard Rock Cafes, Hotels and Casinos worldwide by raising awareness and funds for a cause that affects millions. Proceeds from the campaign will support research and awareness-driving efforts for various breast cancer charities around the world.

“PINKTOBER is an amazing global initiative,” said Keely Wade, Philanthropy Manager for Hard Rock International. “We partner with well-known and emerging musicians, and offer limited-edition merchandise and delicious menu items, all to bring about awareness and funds for the cause.”

Shop to Show Your Support
Hard Rock’s PINKTOBER campaign allows fans to dress up and give back to the cause with the 2014 PINKTOBER merchandise line, including a women’s and men’s T-shirt ($26 each) and a collector’s edition PINKTOBER pin ($12). The women’s PINKTOBER V-neck T-shirt is blue to symbolize strength in mind and body and features a pink breast cancer awareness ribbon embellished with roses. The men’s PINKTOBER T-shirt is navy blue and features a pink breast cancer awareness ribbon wrapped around two guitars to symbolize support and strength. Hard Rock’s collectable PINKTOBER pin features a pink butterfly shaped guitar, which symbolizes rebirth, evolution and beauty.

Hard Rock’s PINKTOBER women’s T-shirt is available at Hard Rock properties worldwide, including Cafes, Hotels and Casinos and the men’s T-shirt is available at Hard Rock Hotels. All PINKTOBER products, including the women’s and men’s T-shirt, are sold exclusively online at www.hardrock.com. Proceeds from the sale of PINKTOBER merchandise benefits various breast cancer charities with 15 percent of the retail price going directly to the cause.

Flight for the Cure
Hard Rock is also “raising the bar” for the cause with special limited-time beverage offerings, including “Flight for the Cure,” a flight of Hard Rock’s pink margaritas – Watermelon, Pomegranate and Wildberry – served with pink tortilla chips and house-made salsa. Other featured PINKTOBER drinks include Hard Rock’s new Red Berry Press, a sweet fruit cocktail served in a coffee-press style vessel that infuses fruit into the cocktail throughout the drinking process and a fresh, non-alcoholic Wildberry Smoothie.
Get Into Bed for the Cause
Hard Rock Hotel locations are inviting guests to “get into bed for the cause” as part of Hard Rock Hotel’s Pink Sheets Rooms. Hard Rock Hotels in the United States and Latin America are supporting this year’s PINKTOBER campaign by offering special rooms dressed with Hard Rock’s pink sheets. Guests can support the cause and enjoy pink sheets, pink robes, commemorative pins and more with a portion of the room rate benefitting various breast cancer charities.

About Hard Rock International
With a total of 190 venues in 58 countries, including 144 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

Media Inquiries?

For media information regarding Hard Rock Hotels & Casinos press events, press releases, public relations and media interviews contact:

Zimmerman Agency
Kerry Anne Watson
(850) 668-2222 x312