HARD ROCK and LIVE NATION ANNOUNCES INITIAL LINEUP FOR FIRST-EVER HARD ROCK RISING BARCELONA GLOBAL MUSIC FESTIVAL

Avicii, Kings of Leon, Lenny Kravitz, Juanes, and Steve Angello to Take the Stage at
Beachfront Concert Event at Platja Port Forum (Sant Adrià de Besòs, Barcelona)

FRIDAY, JULY 24 – SATURDAY, JULY 25, 2015

Barcelona, Spain, March 19, 2015 – What started out in Hard Rock’s hometown of London has now made its way to Spain! The international entertainment brand today announced that Swedish electric dance music DJ, Avicii; American rock band, Kings of Leon; American rock singer-songwriter, Lenny Kravitz; Latin rock superstar, Juanes; DJ-producer and former member of Swedish House Mafia, Steve Angello; and more. Additional lineup announcements will be made later this month. The weekend-long event will take place at the Platja Port Forum (Parc de la Pau, s/n. Sant Adrià de Besòs, Barcelona) on Friday, July 24, and Saturday, July 25, 2015.

The Hard Rock Rising Barcelona global music festival lineup was announced by James Buell (Senior Director of Music and Marketing) and Pino Sagliocco (Chairman of Live Nation Barcelona) on Thursday, March 19, 2015, at a press conference at Hard Rock Cafe Barcelona. Juanes was there and spoke about the opportunity to perform at this first-of-its-kind festival this summer.

“We are honored to partner with Live Nation and the City of Barcelona to showcase this dynamic lineup of incredible musical talent at the first-ever Hard Rock Rising Barcelona global music festival,” said Buell. “This music festival is the perfect way to bring legendary rock stars and emerging artists together on Hard Rock’s global stage.”

Hard Rock’s music activation began in London with Hard Rock Calling in 2006. Over the festival’s eight-year history, Hard Rock Calling grew to be one of London’s most celebrated music events, welcoming iconic performers and becoming a stage for moments of music history. Hard Rock Rising Barcelona continues to be a platform to share the brand’s commitment to music with thousands of festival-goers from across Spain. The festival features 16 hours of live music across two full days and an unforgettable site which embraces the magic of Barcelona’s beach-front venue.

“It’s truly a privilege to marry the beautiful City of Barcelona with the Hard Rock brand,” said Sagliocco. “They have been a pillar of the music community for many years and we’re excited to partner with them on this amazing festival experience.”

Hard Rock Rising Barcelona Lineup
Avicii has gone almost overnight from being a club DJ in Sweden to a global artist who plays in the world’s biggest arenas and now, the 25-year-old electric dance music DJ will become part of the star-studded lineup at Hard Rock Rising Barcelona. Nashville-based quartet Kings of Leon will also perform their classic vibes of rock n’ roll that have captivated fans since the band got started in the early 2000s. In addition, rock legend and multi-award winning singer/songwriter, Lenny Kravitz, will perform at the festival and bring his retro sound that incorporates elements of rock, soul, R&B, funk and reggae to the stage.

Main stage support comes from Columbian musician and multiple Grammy® and Latin Grammy®-winning superstar, Juanes, whose unique blend of heavy metal and Columbian folk music resonates through capacity stadiums worldwide. Steve Angello, former member of the electronic supergroup Swedish House Mafia, will also perform and showcase his notorious blend of pop, dance and electronica. Additionally, Hard Rock Rising Barcelona will feature an exciting lineup of international talent including Spanish rock-alternative band, Vetusta Morla.

Committed to supporting music and emerging artists around the globe, Hard Rock International hosted more than 28,000 live music events worldwide in 2014. The brand continues its dedication to support of up-and-coming artists in 2015 with Hard Rock Rising concert events in the United States and Europe, providing a forum for music icons and today’s hottest new talent to connect with music fans around the world.

Pre-sale tickets for Hard Rock Rising Barcelona can be purchased via www.livenation.es and will be available Monday, March 23, 2015 and Tuesday, March 24, 2015. Tickets for the general public will be available starting Wednesday, March 25 at www.livenation.es and via Ticketmaster, El Corte Inglés and Entradas.com.

Visit www.hardrockrisingbarcelona.es for additional talent announcements and event details.

About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live event and ECommerce Company, comprised of four market leaders: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network. Ticketmaster.com is the global leader in ticketing for events and one of the top five eCommerce sites, with over 26 million unique visitors per month. Live Nation Concerts produces over 20,000 shows annually for more than 2,000 artists on the globe. Front Line is the top artist management company, representing over 250 artists. These businesses enhance Live Nation Network, the leading provider of entertainment marketing solutions, making over 800 advertisers to reach 200 million consumers Live Nation offers on their platforms live event and digital platforms. For more information, visit www.livenation.es

About Hard Rock International
With a total of 198 venues in 63 countries, including 152 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Rio de Janeiro and Marrakech. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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