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Orlando, Fla. – May 2, 2013 – Hard Rock International, in collaboration with Bayshore Capital, announces plans for a Hard Rock Hotel in Daytona Beach, bringing the legendary Hard Rock vibe to one of Florida’s greatest vacation destinations. Expected to debut in 2016, in sync with the running of the 58th Annual Daytona 500, the beachfront site will be the largest in the market, currently slated to feature 250 hotel rooms, 100 condominium units with access to all hotel amenities and a signature Hard Rock Cafe.

The city and county have been working hand-in-hand to rejuvenate the city of Daytona Beach, and we’re thrilled Hard Rock and Bayshore Capital have chosen ‘The World’s Most Famous Beach’ as its newest location for expansion,” said Derrick Henry, Mayor of Daytona Beach. “The synergies between Daytona Beach and Hard Rock are limitless, and we cannot wait for the brand to open the Hotel and Cafe.

The gorgeous beach, hot cars, bikes, great hospitality and the sound of rock ‘n’ roll music together will celebrate Daytona Beach’s resurgence,” said Henry Wolfond, chairman and ceo, Bayshore Capital. “We feel privileged to be a part of this development and look forward to its opening around the 2016 Daytona 500.

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