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Posted on November 27, 2007 | Tags:

Orlando, FL - November 27, 2007 - Hard Rock International and Lagomar Resort, S.A. announced today plans to develop a Hard Rock Hotel in Farallon, Panama.  Hard Rock Hotel Panama will be situated along Playa Blanca Beach in Farallon. The newest location will be reflective of the luxurious brand, as well as Hard Rock's ongoing strategy to accelerate expansion of their properties worldwide.

With broad views of the Pacific Ocean, the resort will provide outstanding oceanfront views along 1,200 feet of Panama's coast.  The tropical location, combined with Hard Rock's renowned, luxurious quality standard, offers another unique destination resort for one of the world's most globally recognized brands. This is Hard Rock’s first hotel property in Latin America.

"The Hard Rock brand continues to expand to locations that offer key attractions including climate, beaches and natural beauty," said Hamish Dodds, president and CEO, Hard Rock International.  "We feel this ideal Latin America location will be of interest to our growing clientele, and foresee this as a strategic business adventure reflective of Panama’s developing tourism sector."

Hard Rock Hotel Panama will offer 445 luxurious guestrooms that range in size from 530 square feet, to 1,910 square foot ‘rock-star suites’ - a signature trademark of the Hard Rock brand.

"We are excited to bring the Hard Rock Hotel experience to these pristine Pacific beaches," says Wayne Bryan, CEO of Lagomar Resort, S.A.. "It's the right place to invest, with perfect weather and a forward-thinking government. Additionally, Hard Rock's blend of luxury and lifestyle provide an unparalleled visitor experience."

The surrounding natural landscape, including miles of sparkling white sand beaches, towering palms, and flowering plants indigenous to Latin America will undoubtedly serve as a complimentary backdrop for the hotel property and its amenities.

Several food and beverage outlets are planned for the resort, which will include a lobby bar/lounge and three unique restaurants inside the hotel.  A luxury health spa will be open for guests, offering incomparable spa treatments exclusive to Hard Rock for visitors to unwind.  Additionally, a business and conference center will be available, providing 25,000 square feet to accommodate large meetings.  A smaller ballroom will also be on-site for more private, intimate affairs.

"The Seminole Tribe of Florida and Seminole Hard Rock Entertainment, are very proud to announce the first Hard Rock Hotel in Central America," says Jim Allen, Chairman of Seminole Hard Rock Entertainment. "Panama, known as 'the Bridge of the World,' will continue Hard Rock's ongoing commitment for international expansion in interesting and strategic locations."

Currently experiencing a real estate boom, properties in Panama are rapidly increasing in price and turning the country into a seemingly excellent destination for investments.  Spectacular wildlife, scenic clouds forests, and beautiful beaches provide a wealth of options for travelers interested in water sports and leisure, or relaxation.


About Hard Rock International
With 121 high-energy Hard Rock Cafes and nine Hotels/Casinos in 47 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali.  Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs and Atlanta, both scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

About Lagomar Resorts, S.A.
From the rain forests of Costa Rica to the desert oasis of Las Vegas, the Lagomar team brings a wealth of experience in envisioning and building world-class lifestyle destinations. Lagomar resorts boast everything from trend-setting design and environmentally-friendly construction to innovative financing in an effort to create a rewarding experience for everyone from guests to investors. For the past two years the team has been focused exclusively on the Panama project, covering thousands of miles of coastline to find the ideal place for a luxury resort destination. Together with the Hard Rock Hotel, Lagomar Resorts are committed to bringing an unequalled, ecologically conscious vacation experience to visitors from around the world.  For more information on Lagomar visit www.lagomarpanama.com.

Posted on November 15, 2007 | Tags:

Orlando, FL – November 15, 2007 – Hard Rock International, in partnership with Tasameem Group, announces the development of Hard Rock Hotel Dubai – an international five-star hotel property within the Dubai Trade Centre District, an area poised to become the “Financial Centre” of Dubai. With the opening of Hard Rock Hotel Dubai, situated among one of Dubai’s most ambitious and strategically important commercial projects, Hard Rock continues a commitment to expand and diversify its global portfolio.

Hard Rock Hotel Dubai will be located in the most central part of the Dubai Trade Centre District along Sheikh Zayed Road, home to Dubai’s magnificent skyscrapers, including the Emirates Towers and the tallest building in the world, the Burj Dubai.  Hard Rock Hotel Dubai will be among the most coveted luxury hotel options in an area primed to rival the business centers of Singapore, New York and London.

“We are thrilled to be entering a world-class hotel with Tasameem Group,” says Trevor Horwell, Vice President, Hard Rock Hotels. “We place fundamental importance in aligning ourselves with such highly reputable partners. With Tasameem’s credentials and leadership we look forward to a successful project in the execution of the Groups’ vision.”             

Hard Rock Hotel Dubai will be part of a multimillion dollar project and will be designed to match the world's highest standards of architecture and environmental sustainability.  The entire centre will encompass 350 hotel rooms and suites, 100 serviced apartments, commercial offices and retail stores all within the 91 story skyscraper. 

Hard Rock Hotel Dubai guest rooms will be furnished to meet international five-star deluxe standards, incorporating Hard Rock’s tradition of providing luxury, quality service and amenities with a unique rock ‘n’ roll edge. The hotel will contain destination dining venues, all-day restaurants and high-energy bar locations, offering both locals and hotel guests a place to see and be seen.  The hotel will offer approximately 32,000 square feet of dedicated meeting and banquet space, as well as spa facilities featuring an extensive menu of spa treatments. The pool, a quintessential Hard Rock element, will be a focal arena for both music and relaxation and a social gathering place for high net worth individuals and glamour seekers alike.

"The Seminole Tribe of Florida, the parent company to Hard Rock International, takes great pride in announcing our partnership to develop the first Hard Rock Hotel in the UAE,” notes Mitchell Cypress, Chairman of Seminole Tribe of Florida. “Dubai has incredible upside as an international destination and we are excited to introduce our hotel product in this burgeoning city.”

The Hard Rock Hotel experience offers luxurious style and substance with a unique rock vibe designed to provide unforgettable experiences. Properties are ideally situated in destinations with unique character, tourist appeal and gateway cities. Hard Rock Hotels cater to the evolving and distinctive needs of today’s experienced, modern travelers, who seek a reprieve from traditional, predictable properties, whether for business or leisure travel.  For 10 years the Hard Rock Cafe Dubai has served visitors and locals at Interchange #5, Sheikh Zayed Rd.  The cafe will remain in its current location.

About Hard Rock International
With 121 high-energy Hard Rock Cafes and eight Hotels/Casinos in 47 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Macau, scheduled to open in 2009, and Palm Springs, scheduled to open in 2010. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com

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