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Posted on October 24, 2007 | Tags:

Orlando, Fla., October 24, 2007 - Hard Rock International announced today that it has entered into a management contract with Luckie Street Hotel Partners, which is comprised of local veteran developers,  for the development of a destination hotel in Atlanta, Georgia.  Hard Rock Hotel Atlanta will be the focal point of a contemporary mixed-use development featuring 270 spacious rooms and 30 luxury residences with a flagship retail and entertainment destination.  It will be located in Downtown Atlanta opposite the Georgia Aquarium.  The development epitomizes Hard Rock’s hotel expansion strategy within premier locations in the U.S. and worldwide.

“Atlanta is a perfect destination for Hard Rock International.  The city’s international airport, (the busiest in the U.S. with over 78 million passengers), and the State of Georgia support a thriving music industry in addition to several burgeoning cultural and commercial enterprises,” said Hamish Dodds, president and CEO, Hard Rock International.  “Hard Rock looks forward to bringing a new era to Atlanta through unlimited-luxury with an enticing mix of dining and lounging that is on the cutting edge.”

The hotel will keep community stakeholders’ energy and momentum moving forward as continued excitement and energy are focused towards downtown Atlanta.  Hard Rock Hotel will offer its guests a destination rock star experience encapsulating a spectrum of first class hotel services, cuisine and nightlife with a distinctive rock vibe.  The hotel will exude an upscale style and design featuring an inspired collection of premier-class amenities, including a destination spa & fitness center, recording studio with the first ever guest jam rooms (Glory Days Studio) appointed lavishly with cutting-edge technology, signature restaurants and high-profile bars designed and developed to cater to both business and leisure travelers, accommodating groups with state-of-the-art business facilities and meeting space.  A hands on music museum and music industry incubator is also being considered with potential partners to further enhance Atlanta’s leadership position in the music and entertainment industry.  There are many more facets of this destination hotel in planning, which will be unveiled as the team moves further in the development process.

“Atlanta is one of the premier cities in the world for music production with a tremendous amount of economic impact each year for the city.  We feel like the music industry is one of Atlanta’s most unleveraged assets.  Our vision is to create an epicenter of cool culture and music for Atlanta’s world  class music scene and promote a platform from which to leverage this asset and promote our existing and future talent”, says Cole Walker, managing partner of Luckie Street Hotel Partners.
 
Hard Rock Hotel Atlanta reflects a local vision to create a new style of hospitality experience in Atlanta.  The next step in development is to achieve formal financing for the project and to this end Luckie Street is currently discussing the development with selected banks. Under the plan, construction of the new hotel could start in mid-2008, with an approximate opening date of late 2010.

“With the recent acquisition of Hard Rock International,” notes Jim Allen, Chairman of Seminole Hard Rock Entertainment, “the Seminole Tribe of Florida continues to look for growth opportunities in the hotel and casino sectors.  We are proud to be associated with this new development in a vital southeastern US market, and excited about the strategic prospects for Hard Rock moving forward.”

About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 47 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Macau, scheduled to open in 2009, and Palm Springs, scheduled to open in 2010. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

Posted on October 20, 2007 | Tags:

Show how much you care at the Pink Pajama Party benefiting the Breast Cancer Research Foundation…
Saturday, October 27 at the Hard Rock Hotel Chicago.

Tickets for the party are $99 and include a full buffet dinner from the renowned China Grill… massage services by Windy City Massage… and a great evening of female camaraderie.

For party tickets, or limited party and hotel room packages, visit www.hardrockhotelchicago.com or call 312-345-1000

Posted on October 16, 2007 | Tags:

Orlando, FL – October 16, 2007 – Hard Rock International and Hotel Properties Limited (HPL) announced today their plans to develop a Hard Rock Hotel in Penang, Malaysia. Hard Rock Hotel Penang will be a luxury resort situated along the famous beaches of Batu Ferringhu, touted as the Pearl of the Orient. The property, which aims to infuse new excitement and energy into the market, underscores resurgence in tourism and reflects Hard Rock’s strategy to accelerate expansion of the brand worldwide.

The resort is situated on nearly five acres of land with approximately two miles of magnificent private beachfront on one of Asia’s most popular island destinations. Coupled with Hard Rock’s tradition of providing luxury, quality service and amenities with a unique rock ‘n’ roll edge; this destination resort will bring a unique entertainment element the island has yet to offer.

“The Seminole Tribe of Florida is thrilled about further Hard Rock development in Southeast Asia,” notes Jim Allen, Chairman of Seminole Hard Rock Entertainment. “It’s a testament to the brand that we have such incredible strategic partners and ample opportunity for global growth in such interesting locations. We are looking forward to this groundbreaking new property.”

Through a major renovation of the existing property, Hard Rock will completely revamp the existing five-story main building, add additional rooms and maintain one of the two current beachfront bungalows, converting it into a full service luxury spa. The renovation and expansion will increase guestroom keys from 175 to 252, configured as mostly standard suites with balcony, half-balcony suites and pool-facing suites with decks. There will also be nine deluxe suites, seven garden suites and a remarkable presidential suite.  Four food and beverage outlets are planned for the resort, which will include a Hard Rock Cafe, 24-hour dining option and a bar/lounge.  The resort’s main ballroom and three function rooms offer a total of 5,700 square feet for private events and the meetings, incentives, corporate and exhibitions clientele. Additionally, there will be a fully equipped gym and specialized kids club. 

A main trademark of the Hard Rock Hotel experience, Hard Rock Hotel Penang will feature an incredible oversized free-form pool, totaling 3,500 square feet, replete with sand islands and luxurious poolside cabanas.

“Penang has eagerly anticipated the entry of an energetic and adventurous hotel brand such as Hard Rock,” says Stephen Lowe, CEO of Hotel Properties Limited. “Our company’s projected growth strategy is to continue to open more resorts and hotels in key Asia-Pacific cities that, in partnership with like-minded associates, will assure our guests a satisfying level of comfort backed by personalized service. Hard Rock Hotel Penang could not be more perfect.”

“We plan to continue our expansion of the Hard Rock brand with unique, new properties – including urban hotel and destination resorts – and look forward to collaborating with the State and its residents as we prepare to unveil Hard Rock Hotel Penang,” adds Hamish Dodds, President and CEO, Hard Rock International. “We have an incredible working relationship with HPL Hotels & Resorts through our current Hard Rock Hotel properties in Bali and Pattaya and foresee this as a prosperous business venture, while simultaneously maintaining focus on the environment, employee partners and the wider community.”

Declared by the Deputy Prime Minister Datuk Seri Najib Tun Razak as Visit Malaysia Year, 2007 has seen an increase in the number of tourist arrivals from 15 million to approximately 20 million. With the Visit Malaysia Year 2007 campaign, coupled with the State’s efforts to bring back the glory days of tourism to Penang, the island is expected to see a major resurgence in leisure, transient and business travel with robust gains in overall occupancy and average rates.

“We feel confident this development will have numerous benefits for Penang and the larger Southeast Asia market,” says Trevor Horwell, Vice President, Hard Rock Hotels. ”Hard Rock properties are truly four-star in every way, from the outstanding amenities and service, to a dedication to supporting and serving the communities we are in.”

About Hard Rock International
With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 47 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, Pattaya and Bali, with San Diego scheduled to open later in 2007. Additional hotel and casino projects have been announced in Macau, scheduled to open in 2009, and Palm Springs, scheduled to open in 2010. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.   

About HPL Hotels & Resorts
Headquartered in Singapore, HPL Hotels & Resorts currently manages the activities of eight hotels and resorts in the Asia-Pacific region. These include Concorde Hotel Kuala Lumpur, Concorde Hotel Shah Alam, Concorde Inn Kuala Lumpur International Airport, Hard Rock Hotels in Bali – Indonesia and Pattaya – Thailand, Casa del Mar in Langkawi – Malaysia, The Lakehouse in Cameron Highlands – Malaysia and Rihiveli Beach Resort in Maldives.

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